Otterly is great — for brand owners
Otterly does a solid job of tracking how your brand appears in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. If you're an in-house marketer monitoring your own brand, it's a perfectly good option.
The challenge comes when you're an agency. You're not tracking one brand — you're tracking 10, 20, or 50 clients. Otterly's per-prompt pricing model was designed for individual brand owners, not for agencies running monitoring across a portfolio of clients.
ArtificialPulse was built from day one for agencies. Per-client pricing, white-label reports you actually send to clients, and shareable dashboards that don't require a login.
Feature comparison
| Feature | ArtificialPulse | Otterly |
|---|---|---|
| Pricing model | Per-client ($79/mo for 5) | Per-prompt ($29/mo for 15) |
| White-label reports | ✓ One-click, your logo | ✗ |
| Designed for | Agencies with multiple clients | Brand owners / in-house |
| Client-facing dashboards | ✓ Shareable, no login | ✗ |
| ChatGPT tracking | ✓ | ✓ |
| Perplexity tracking | ✓ | ✓ |
| Google AI Overviews | ✓ | ✓ |
| Competitor tracking | ✓ Per client | Basic |
| AI-powered recommendations | ✓ Data-driven actions per client | ✗ Observational only |
| Content gap briefs | ✓ Auto-generated per keyword | ✗ |
| Live client dashboard | ✓ Branded, no login | ✗ |
| Reseller economics | $149 → $4,000+ revenue | N/A |
| 20 clients at comparable coverage | $149/month | $489+/month |
The per-prompt pricing problem for agencies
Otterly charges per prompt — $29/month for 15 prompts, scaling up to $189/month for 100 prompts. That model makes sense if you're one brand tracking a handful of key queries.
For an agency, the math breaks down quickly. Say you have 20 clients, each with 10 target keywords. That's 200 prompts — well beyond Otterly's largest plan. And you're paying per prompt regardless of which client it's for.
ArtificialPulse's Growth plan covers 20 clients for $149/month with generous prompt allowances per client. At scale, it's not even close.
Actions, not just observations
One common piece of feedback about monitoring-only tools: they show you the problem but don't tell you what to do about it. You see a low score, but then what?
ArtificialPulse generates specific, AI-powered recommendations for each client every week — based on actual scan data, competitor mentions, and response analysis. For keywords where your client is invisible, it auto-generates a content brief: what type of content to create, title suggestions, where to publish, and why it'll work.
Reports include a "Recommended Next Steps" section with prioritized actions. That means the report your clients receive isn't just data — it's a plan.
Reports you actually send to clients
Here's the thing agencies care about that brand-monitoring tools often miss: the deliverable. Otterly gives you data. ArtificialPulse gives you a white-label report with your agency's logo that you send directly to the client.
That distinction matters. Your clients don't log into your monitoring tools. They receive a PDF or a shareable dashboard link, and that's the thing they associate with your agency's value. ArtificialPulse was designed around that workflow — one click to generate a branded report, one link to share a live dashboard without requiring a login.
Different tools for different jobs
This isn't a case of one tool being better than the other. They serve different audiences:
- Use Otterly if you're a brand owner or in-house marketer tracking your own brand's AI visibility. It's straightforward and well-designed for that use case.
- Use ArtificialPulse if you're an agency managing AI visibility for multiple clients. The per-client pricing, white-label reports, and client-facing dashboards are built for how agencies actually work.
If you're an agency currently using Otterly and finding yourself juggling multiple accounts or hitting prompt limits, ArtificialPulse is probably worth a look.
Built for agencies, not just brand owners
14-day free trial. White-label reports from day one. Per-client pricing that scales.