The gap in your SEO stack
If you're a Semrush user, you already have excellent coverage of traditional search: keyword rankings, backlink analysis, site audit, competitor research. Semrush is genuinely great at what it was built to do.
The problem is that a growing portion of search is happening outside of traditional search results. Semrush has no visibility into it. ChatGPT doesn't have a rank tracker. Perplexity doesn't show up in Search Console. Google AI Overviews aren't captured in any Semrush report.
When a client asks "are we showing up in ChatGPT?" - Semrush can't answer that. It's a fair question. ArtificialPulse can answer it.
Feature comparison
| Feature | Semrush | ArtificialPulse |
|---|---|---|
| Google keyword rankings | ✓ | — |
| Backlink analysis | ✓ | — |
| Site audit / technical SEO | ✓ | — |
| Traditional competitor research | ✓ | — |
| ChatGPT brand visibility | ✗ | ✓ |
| Perplexity mention tracking | ✗ | ✓ |
| Google AI Overview monitoring | ✗ | ✓ |
| AI Visibility Score (0–100) | ✗ | ✓ |
| White-label AI visibility reports | ✗ | ✓ |
| Daily AI monitoring automation | ✗ | ✓ |
| Multi-client AI dashboard | ✗ | ✓ |
| Price (agency tier) | ~$500+/mo | From $79/mo |
The tools are complementary, not competing
Most agencies using ArtificialPulse also use Semrush (or Ahrefs, or Moz). They're not replacing it - they're adding a layer that Semrush never covered.
The workflow is: Semrush for traditional SEO tracking and reporting, ArtificialPulse for AI search visibility tracking and client reporting. Both deliver to the same client each month - Semrush's traditional metrics, ArtificialPulse's AI visibility metrics.
Adding ArtificialPulse to your stack typically costs $149/month (Growth plan, covering 20 clients) - which you recover by adding an AI visibility add-on for just one client.
Why agencies are adding AI monitoring now
Two things have changed in 2025–2026:
- Clients are asking. "How are we showing up in ChatGPT?" is now a standard question in agency reviews. Clients see the same news about AI search growth that you do, and they want to know.
- Traffic is shifting. Organic CTR is declining in categories where Google AI Overviews appear. Agencies are getting questions about why traffic is down, and AI Overviews are often the answer. Having visibility into this is a service in itself.
The agencies that can show clients their AI search visibility data - and show it improving over time - are distinguishing themselves from agencies that can only talk about Google rankings.
Add AI visibility to your Semrush stack
14-day free trial. Works alongside Semrush - not instead of it.