Company profile
Industry
B2B SaaS (project management)
Company size
45-person team
Starting AI Visibility Score
28 (below category average)
Target competitors
3 (scores: 67, 54, 41)
Program duration
90 days
Result
Score 62 (+34 points)
Starting position and diagnosis
At baseline, the company's AI Visibility Score was 28. Not great. Significantly below the three competitors being tracked (67, 54, and 41). ArtificialPulse's query-level data showed they appeared in only 3 out of 20 tracked queries, and only in Perplexity responses - not ChatGPT.
The diagnostic identified three root causes:
Month 1: Foundation work
G2 review campaign launch
+47 G2 reviewsSystematic outreach to 200 existing customers via email and in-app prompts. Offered enhanced support as appreciation (no review incentives). Result: 47 new G2 reviews in 30 days, bringing total to 70.
Wikidata entity creation
Wikidata entry liveCreated a Wikidata entry for the brand with complete properties: name, founding date, headquarters, industry, official website, CEO, and product description.
Organization schema implementation
Schema liveAdded JSON-LD Organization schema to homepage with all key properties. Also added Product schema to key feature pages.
About page rewrite for entity clarity
Clearer entity signalsRewrote the About page with a clear, factual company description, founding year, mission statement, and specific product category description.
End of Month 1 AI Visibility Score: 37 (+9 from 28)
Perplexity improved first; ChatGPT unchanged
Month 2: Citation-building push
Best-of article outreach
2 new editorial inclusionsIdentified 8 "best project management software" articles that included competitors but not the company. Reached out to editors with a tailored pitch for each. Secured updates in 2 of the 8 articles.
Capterra profile completion and reviews
+28 Capterra reviewsCapterra profile was incomplete. Filled out all fields and ran a separate review campaign targeting Capterra specifically. Added 28 new reviews.
Trustpilot profile launch
31 initial Trustpilot reviewsCompany had no Trustpilot presence. Created and verified profile, ran invitation campaign to existing customers.
HARO / journalist source participation
3 expert quote placementsSigned up for HARO responses for project management queries. Responded to 14 requests over the month, secured 3 placements in recognized publications.
End of Month 2 AI Visibility Score: 51 (+14 from month 1)
Perplexity at 64; ChatGPT beginning to move (+6 points)
Month 3: Authority building
Major publication feature
1 major feature articlePitched and secured a founder interview in a recognized business publication. Article focused on the company's niche focus on construction team project management.
Wikipedia article submission
Wikipedia article liveCompany had built sufficient citation record (10+ independent, reliable sources). Submitted article through Articles for Creation. Approved at end of month 3.
G2 review continuation
101 total G2 reviewsContinued G2 review requests. Added another 31 reviews, bringing total to 101 - crossing the 100-review threshold.
Category-specific query targeting
3 vertical inclusionsBased on query-level data showing weakness in "construction project management" queries, pitched and secured inclusion in 3 construction industry publications' software roundups.
End of Month 3 AI Visibility Score: 62 (+11 from month 2, +34 from baseline)
Now above Competitor B (54). Closing gap to Competitor A (67)
Key learnings
Run this program for your clients
ArtificialPulse provides the tracking layer to measure this kind of improvement - query-level data, competitor comparison, and weekly score tracking.