What ChatGPT SEO means as an agency service
ChatGPT SEO (or AI visibility work) is the practice of building the third-party signals that cause AI models to recommend a client's brand in category and comparison queries. The deliverable isn't keyword rankings - it's an AI Visibility Score that measures how often the brand appears in AI responses, with what framing, compared to competitors.
The three-part agency ChatGPT SEO service
Part 1: Measurement
Weekly automated tracking across ChatGPT, Perplexity, and Google AI Overviews. AI Visibility Score, framing analysis, competitor comparison. This is the foundation - you can't sell optimization without measurement.
Part 2: Optimization
Signal-building actions: G2/Trustpilot review campaigns, editorial roundup outreach, entity management (Wikidata), community presence. Packaged as a monthly action plan.
Part 3: Reporting
White-label monthly report: score trend, framing distribution, competitor comparison, actions taken, expected impact timeline. Delivered under your agency brand.
How to sell it
The most effective ChatGPT SEO sales conversation starts before the meeting. Run the prospect's brand through ArtificialPulse, get their AI Visibility Score and competitor comparison, and walk in with the data. Let the numbers do the talking.
The hook
"I ran an AI visibility audit on your brand this week. When buyers in your category ask ChatGPT for recommendations, you're appearing in X% of queries vs. [competitor]'s Y%. I wanted to show you what that looks like."
The context
"A growing share of B2B buyers now use ChatGPT to build their vendor shortlist before they ever visit a website. If you're not in that shortlist, you're not in the consideration set for those buyers - before your marketing has any chance to reach them."
The offer
"We can add AI visibility monitoring and optimization to your retainer for $X/month. Monthly report alongside your SEO report, weekly tracking, and a prioritized action plan to close the gap with [competitor]."
Pricing ChatGPT SEO services
Monitoring add-on
$200–$400/monthWeekly score tracking + monthly white-label report. No optimization work. Pure measurement add-on to existing retainer.
Monitoring + light optimization
$400–$800/monthTracking + monthly action plan + 3–4 hours of optimization execution (review outreach, editorial pitching, entity management).
Full AI visibility service
$800–$2,000/monthFull monitoring + active optimization across reviews, editorial, and entity signals. Monthly reporting. Often bundled with existing SEO retainer.
Build your ChatGPT SEO service with ArtificialPulse
Multi-client dashboard, white-label reports, unlimited free prospect audits. Everything you need to launch and scale ChatGPT SEO as a service.