The situation
In late 2025, the agency - a boutique SEO firm managing 12 clients across home services, legal, and B2B categories - was fielding a consistent question from clients: "What does ChatGPT say about us?"
The agency didn't have a good answer. They were running Semrush and BrightLocal for their clients, both of which tracked traditional Google rankings. Neither had any visibility into AI-generated answers.
The owner had manually checked ChatGPT for a few clients and found that in multiple cases, competitors were being recommended while the client wasn't mentioned at all - even clients ranking #1 for the same keywords on Google.
The decision to build a new service
The agency owner made a decision: AI visibility monitoring would become a dedicated add-on service, priced at $350–500/month per client depending on their existing retainer size.
The challenge was production. To monitor 12 clients daily, generate monthly reports, and show data professionally - doing it manually was out of the question. They evaluated a few options and landed on ArtificialPulse because of the white-label reporting and multi-client dashboard.
"The thing that sold me was the white-label reports. I needed something that looked professional enough to charge $400/month for. ArtificialPulse reports look like something our team made, not a software tool."
The rollout: how they pitched it to clients
The agency didn't do a big announcement. They started with a soft rollout: they ran a free audit on each client's brand using ArtificialPulse's audit tool, then brought the results to their next monthly call.
The conversation was straightforward: "We checked what ChatGPT and Perplexity say when someone asks about [your service] in [your area]. Here's what we found."
For the clients who weren't appearing in AI results - which was most of them - the response was immediate. No hard sell needed. The agency then presented the add-on service as the solution: ongoing monitoring, monthly reports showing progress, and optimization guidance.
What the pitch deck slide said:
• AI Visibility Score for [Client Name]: 24/100 - well below your competitors
• ChatGPT mentioned 3 competitors for your top keyword. You weren't one of them.
• This is fixable. We track this monthly, optimize for it, and give you a report showing progress.
• Add-on: $400/month. Included in next quarter's strategy work.
The results
Of 12 clients pitched, 9 added the service within 60 days. Three declined - two were in contract renewal discussions and wanted to revisit, one was a smaller client who didn't want to add spend mid-year.
New monthly revenue
$3,850
ArtificialPulse cost (Growth plan)
$149
Monthly profit from new service
$3,701
Annual revenue added
$46,200
The agency also reported a secondary benefit: the monthly AI visibility report created a new touchpoint with clients. That improved retention. Several clients who previously reviewed their SEO reports only once a quarter started engaging monthly once they had the AI visibility report to discuss.
What they'd do differently
Looking back, the agency owner said they would have started with the audit approach from the beginning rather than spending time on manual ChatGPT checks first.
"I spent two weeks manually checking clients in ChatGPT before I found ArtificialPulse. I could have been in front of clients with real data weeks earlier. The audit tool alone - before we even talked about the add-on - was the conversation starter that made clients take this seriously."
Run a free audit on your first client
See exactly what ChatGPT and Perplexity say about a client brand right now. No signup needed. Takes 15 seconds.