Step 1: Establish the baseline
Annual planning starts with knowing where you are. Run a ArtificialPulse audit to get your current AI Visibility Score across ChatGPT, Perplexity, and Google AI Overviews - with competitor comparison. This becomes your Year 1 baseline.
AI Visibility Score (0–100) as of [current date]
Mention rate: % of tracked queries where brand is mentioned
Framing distribution: % strong positive / positive / neutral / hedged
Top competitor score and the gap
Top 5 gap queries (where competitor is mentioned, you're not)
Step 2: Set annual goals
AI Visibility Score improvement is measurable and goalable. Realistic annual targets based on starting score and investment level:
| Starting score | Realistic 12-month target | Investment required |
|---|---|---|
| 0–20 | 35–50 | Foundation: entity setup, 50+ reviews, 3 editorial placements |
| 21–40 | 55–65 | Review campaigns + systematic editorial outreach |
| 41–60 | 65–75 | Analyst relations + top-tier editorial + community |
| 61–75 | 75–82 | Maintenance + gap queries + framing quality improvement |
Step 3: Quarterly milestone planning
Q1: Establish foundation
+5–10 points- →Baseline AI Visibility Score established
- →Query set finalized (30+ queries)
- →Wikidata entity created/updated
- →G2/Trustpilot review campaign launched
Q2: Build core signals
+10–15 points- →G2 review target reached (100+ for B2B SaaS)
- →5+ editorial roundup inclusions
- →First analyst evaluation submitted
- →Top 3 gap queries closed
Q3: Expand coverage
+8–12 points- →Tier-1 editorial inclusion (Forbes, TechRadar, etc.)
- →Wikipedia article created (if eligible)
- →Community presence established in 2–3 key channels
- →Platform divergence addressed (Perplexity vs ChatGPT)
Q4: Consolidate and optimize
+5–8 points- →Year-end score vs. baseline report
- →Framing quality above 65% positive/strong positive
- →AI SoV vs. top competitor reduced by 10%+
- →Next year's roadmap set from remaining gap analysis
Budget framework
AI visibility investment is mostly people-hours + tool costs. The primary cost categories:
AI visibility monitoring tool (ArtificialPulse)
Agency plan covers all clients
G2 review facilitation (customer success time)
Internal CS team
Editorial outreach (marketing/PR)
Content marketing or PR budget
Analyst relations
Analyst relations or PMM budget
Wikipedia/entity management
Technical marketing or ops
Start your AI visibility annual plan
Free audit gives you the baseline score and competitor comparison you need to set your first annual AI visibility targets.