What the AI SEO audit checks
ChatGPT
Does the brand appear when someone asks ChatGPT about their target keyword? What context is it mentioned in? Who else is recommended?
Perplexity
Does Perplexity recommend the brand? Perplexity uses real-time web access, so this reflects current coverage and authority.
AI Visibility Score
A 0–100 score combining ChatGPT and Perplexity mention rates. Benchmark for tracking improvement over time.
The audit also shows which competitors ChatGPT mentioned instead of the brand - often the most eye-opening part. Seeing "your competitor is appearing in 8 out of 10 relevant ChatGPT queries and you're in 1" is a compelling pitch for improvement work.
How agencies use the free audit
The free AI SEO audit is most commonly used by agencies as a prospecting and pitch tool:
- Run the audit on a prospect's brand (takes 15 seconds)
- Screenshot the results showing low AI visibility and competitor presence
- Lead with this in the pitch: "Here's what ChatGPT says when someone asks about your target keyword"
- Convert prospects to an ongoing AI visibility monitoring add-on
The audit results create urgency. It's hard to hear "ChatGPT recommended your competitor three times and didn't mention you once" and not want to fix it. That reaction is the sale.
From audit to ongoing monitoring
The free audit is a single snapshot. Useful, but limited. To track whether visibility is improving over time - and generate monthly reports to send to clients - you need ongoing monitoring.
ArtificialPulse runs the same queries daily, stores the results as trend data, and auto-generates monthly reports. Starter plan: $79/month for 5 clients. Growth: $149/month for 20 clients.
Run the audit now - free, no signup
Enter any brand name, website, and target keyword. Results in 15 seconds.
Free AI SEO audit →