How AI query tracking works
ArtificialPulse submits your tracked queries to ChatGPT, Perplexity, and Google AI Overviews on a weekly cadence - recording the full AI response, extracting brand mentions, classifying framing, and calculating per-query metrics. The result: a query-level view of your AI visibility across every question your buyers are asking.
Query set structure
Category discovery queries
10–20 queries"best [category] software"
Awareness-stage queries - your brand needs to appear here to enter the consideration set.
Use case queries
5–10 queries"software for [specific use case]"
Intent-rich queries where buyers with specific needs are shortlisting solutions.
Comparison queries
5–10 queries"[Your brand] vs [Competitor]"
Decision-stage queries - framing here determines who wins the comparison.
Problem queries
5–10 queries"how to solve [problem your product solves]"
High-intent problem-state queries where solution recommendations are made.
Buyer segment queries
5–10 queries"best [category] for [company size/industry]"
Segment-specific queries where category leaders in your niche get recommended.
Per-query data tracked
Brand mentioned?
Yes/no for each query - the baseline presence indicator.
Framing tier
Strong positive, positive, neutral, hedged, or negative for each mention.
Position in response
Where in the response your brand appears - first, second, later, or last.
Competitor co-mentions
Which competitors are mentioned alongside your brand in the same response.
Response text excerpt
The actual AI language used - the exact words describing your brand.
Week-over-week change
Did this query's framing improve or decline vs. last week?
Using query tracking to prioritize optimization
Query-level data reveals which specific gaps to close first. Sort your tracked queries by "competitor mentioned, you not." That's your priority list. These are the queries where a competitor is winning consideration and you're invisible.
Within each gap query, the framing of your competitor's mention tells you what signal to build. This is the part most people skip. If they're framed as "G2 category leader," you need G2 reviews. If they're framed as "featured in Forbes top picks," you need editorial roundup placement.
Start tracking your queries
Set up your query set, run the first tracking cycle, and see exactly where you win and where competitors beat you.